CFB #2

  • Dear Reader,


    On behalf of everyone at Carl F. Bucherer, I invite you to dive into this edition of Blush, a printed publication that stands out beautifully, particularly in this digital age. In a way, it represents our entire industry: even at a time when everything seems to be digital, the heart and soul of horology remains proudly and mechanical. This can be said not only for the movement but for the entire watch.


    Carl F. Bucherer’s watches are produced in Lengnau and in these pages, we will give you a behind-the-scenes peek at what happens at our Manufacture. Your journey will include a look at the full range of our core competences, including our industry-leading peripheral technology and the most remarkable watch we have produced in our 134-year history, the Manero Minute Repeater Symphony.


    Speaking of our Manufacture, Murat Yakin, the head coach of the Swiss National Football Team, recently visited us there. You’ll enjoy reading about this long-time member of the Carl F. Bucherer family, a remarkable personality who is so much more than a coach. On the subject of sport, we also had a conversation with another recent addition to our family. Nico Hischier, the exceptional hockey talent who now captains the New Jersey Devils in the National Hockey League, also stopped by to say hello and we’re pleased to give you a chance to get to know this international hockey star a bit better. For Nico, it really is all about family.


    By the way, did you know that another legendary Swiss brand, Caran d’Ache, is also a family business? This is one of the many similarities we share which make us ideal partners. We spoke to the company’s inspiring president and CEO, Carole Hubscher, about its history and commitment to the innovation that will lead to even greater writing and drawing instruments well into the future.


    These are just a few of the topics that await you in this issue. For now, many thanks for your interest. I know that the magazine will keep you entertained and informed.


    With best regards from the heart of Lucerne.


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