Places & Spirit

The beautiful story of Groupe Floirat goes on; a human adventure initiated by Sylvain Floirat, my great-grandfather, a visionary man driven by the desire to make his dreams come true. Today, his values of generosity, hard work and simplicity still inspire us and our idea of luxury. This Floirat spirit is the very core of our houses. This new edition of Places & Spirit is an invitation to discover.

Throughout the pages, join us on a journey through the beautiful regions of our establishments - the Basque Country, the Côte d'Azur and Normandy - with portraits and testimonials as well as the presentation of our 2023 news.

We are proud to inaugurate this year our new Sisley spa at the Byblos Saint-Tropez focusing on the well-being of body and mind, a totally new concept in the hotel industry. 

In this magazine, we wanted to highlight the spirit of the Floirat Group and make you dream. In addition to the visit of our hotels, you will discover the news of the sublime actress Margot Robbie, the history of Missoni, Sisley and Tod's and get on board of the Bugatti W16 Mistral supercar. We will also share with you our favourites jewellery and watches.

Hoping you will have as much pleasure in browsing the magazine as we had in preparing it, and I wish you an excellent read.