_Special moments for Carl F. Bucherer in its anniversary year

  • A number of milestones have made 2018 a very special anniversary year for Carl F. Bucherer and attracted a lot of attention for the brand.

  • Emily Tang, Jimy Tang, Li Bingbing, famous Chinese Actress and global brand ambassador of Carl F. Bucherer, Sascha Moeri, CEO and Jerry Tsang photographed at the Carl F. Bucherer Boutique Opening, in Hong Kong, China. (PPR/Carl F. Bucherer)

    Emily Tang, Jimy Tang, Li Bingbing, famous Chinese Actress and global brand ambassador of Carl F. Bucherer, Sascha Moeri, CEO and Jerry Tsang photographed at the Carl F. Bucherer Boutique Opening, in Hong Kong, China. (PPR/Carl F. Bucherer)

  • One such milestone was when the brand seamlessly linked the digital and analogue worlds in Asia by launching the first exclusive Carl F. Bucherer online boutique with China’s biggest retailer, the JD.com online platform, and opening a new monobrand boutique in Hong Kong shortly after.

    For the opening ceremony, CEO Sascha Moeri and Global Brand Ambassador and actress Li Bingbing cut the symbolic ribbon to officially open the new store. During his speech at the glamorous gala dinner, CEO Sascha Moeri told the 200 guests present: “The opening of this store is a key milestone in the expansion of our brand in Asia. At the end of 2017, we only had around 100 points of sale. This number will have increased to over 150 physical stores and 1 online boutique by the end of 2018.”

  • Limited-edition anniversary edition - the Heritage Tourbillon Double Peripheral - a Tribute to 130 Years of “Made of Lucerne” Watchmaking Heritage

    The perfect end to Carl F. Bucherer’s anniversary year came in the form of a new limited-edition timepiece that the brand presented together with Tourneau and Hodinkee in New York at the end of October. Speaking at the press conference, Sascha Moeri said: “The Heritage Tourbillon DoublePeripheral Limited Edition is the embodiment of 130 years of sophistication at Carl F. Bucherer. We are proud of this exceptional timepiece, which is a tribute to our long tradition and at the same time heralds the arrival of a new range of products: the Heritage collection.” The first model from the new collection is limited to 88 pieces in a tribute to the year in which the Carl F. Bucherer brand was founded -  the cosmopolitan and internationally renowned luxury watch manufacturer was established 1888 in Lucerne, in the heart of Switzerland.

    The new timepiece reflects the golden luster of the baroque city itself, with an elaborately finished 42.50 mm, 18-karat rose gold case. Its shape and the design of the dial, featuring a sunburst finish and milled rings decorating its periphery, paired with striking diamond-shaped indices, were inspired by various vintage watch models from the 1960s.

    Another homage to the birthplace of Carl F. Bucherer is the movement bridge crafted in 18-karat white gold, which features a hand-engraved cityscape of Lucerne. It covers the entire back of the movement, with the exception of the tourbillon.

    At the heart of the Heritage Tourbillon DoublePeripheral Limited Edition is the in-house CFB T3000 caliber, featuring a tourbillon and an automatic winding system that are both mounted peripherally. The tourbillon is regarded as a highlight of the art of watchmaking and, in their latest caliber, the designers and watchmakers at Carl F. Bucherer have succeeded in giving it a floating appearance. The cage of the minute tourbillon is supported peripherally – and invisible to the viewer – by three ball bearings. The Heritage Tourbillon DoublePeripheral Limited Edition has a power reserve of 65 hours and is a certified chronometer.

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